The Snowsuit Fund’s month-long fun, socially distant winter fundraising & awareness campaign returns February 1-28, 2022
Ottawa, Ontario – January 24, 2022: This February, The Snowsuit Fund invites the Ottawa community to join the Snow Angel Challenge. This 28-day event challenges people to get outdoors and experience socially distant winter fun while raising funds to help keep Ottawa’s less fortunate kids warm.
Last year people across the city made snow angels in their winter gear, bathing suits, costumes, or with their pets, and posted pictures and videos online. School children with families, teachers and classmates, corporate teams, media personalities and local celebrities all got in on the fun. Even Mayor Watson posted his own snow angel video and declared Snow Angel Day in Ottawa. This year that day falls on Friday, February 18th.
100% of Snow Angel proceeds directly support the purchase of snowsuits. This year, to amplify the fundraising potential, the Snowsuit Fund is excited to announce Giant Tiger Stores Ltd. as a Major Snow Angel Challenge Partner and Donation Matcher. The leading discount retailer will match donations up to $50,000 with new snowsuits of equal value to help families in need.
“Giant Tiger is thrilled to partner with The Snowsuit Fund for the Snow Angel Challenge again this year,” said Aaron Wade, Director of Brand and Customer Communications, Giant Tiger Stores Ltd. “It’s important to us to support local organizations, like the Snowsuit Fund, that are making a tangible difference because they not only provide warmth to children in need, but they offer hope, joy and opportunity to families. The success of this campaign means healthier and happier communities in which we live and operate.”
We know that outdoor play makes a fundamental contribution to maintaining mental health and physical wellbeing as well as supporting ongoing learning and development. Having warm winter gear is a critical component for outdoor play in our city especially as we navigate the challenges of COVID.
“How often in your life do you get to be an angel? Now is your chance to be an angel for Ottawa’s less fortunate children with the gift of warmth.” says event co-chair Mike Leggett.
Event co-chair, Acting Deputy Chief, Patricia Ferguson, is encouraging her colleagues at Ottawa Police Service and other first responders, to participate; “Members of the Ottawa Police often witness citizens who struggle in the harsh Ottawa winters. By encouraging the community and members of our service to this simple, fun challenge I hope we can make the difference and keep children in our community warm.”
Register for free, gather donations and be rewarded
Register for FREE as an individual or a team – gather and submit donations – share images and videos on social media – win rewards! Everyone who registers and raises a minimum of $20 will receive a limited-edition Snowsuit Fund winter accessory. High achieving fundraisers (individuals and teams) can earn additional rewards.
A safe, fun and FREE activity for students and educators
Whether in school or at home, elementary and secondary schools, students and faculty can have fun in the snow.
A worthwhile team building activity for workplaces
Connect a team virtually to safely participate in this fun outdoor activity that supports a vital community organization. Corporate teams that register for a $250 fee unlock additional benefits.
The Snow Angel social media contest is open to everyone!
Use your backyard, schoolyard, local park or trail and have some fun making snow angels. Share your snow angel on social media and challenge friends to do the same. Tag The Snowsuit Fund and use the hashtag #SnowAngelOttawa. Rewards will be given for the most outrageous, best pet snow angel and more!
Other ways to give
Those unable to participate can donate on behalf of a registered participant or directly at www.snowsuitfund.com (please use Snow Angel Challenge donation form)
What a great way to share your warmth with a Child!
Register and find out more at snowsuitfund.com or contact communications@snowsuitfund.
About THE SNOWSUIT FUND (www.snowsuitfund.com)
Now in its 40th year of operations, The Snowsuit Fund (SSF) purchases and distributes more than 16,000 snowsuits annually to Ottawa children in need aged 15 and younger, bringing dignity and hope to families struggling with the necessities of life. A grassroots charitable endeavour, The Snowsuit Fund receives no government funding and relies entirely on the generosity of caring groups and individuals who give their time, money, and talents to help those less fortunate in our community.
For more information please contact:
Julie Findlay
press@kowpr.com
613-795-8463