Decathlon Canada is proud to announce a new initiative for this year’s Black Friday event, typically one of the busiest shopping days of the year. Decathlon Canada will be donating all proceeds from member purchases made on November 26 (up to a total of $200,000) to various local organizations across the country that share the company’s mission to promote access to sports. The slogan for the initiative is a new spin on the expression T.G.I.F—Today Giving Is the Focus. The Snowsuit Fund is proud to have been selected as the Ottawa beneficiary of this initiative.

The proceeds donated to local organizations will come from all Decathlon member purchases made on Friday, November 26, 2021. Membership is free, and online customers instantly become Decathlon members during the checkout process. Those who shop in-store have the option to sign up for membership beforehand online, or when they get to the store. Decathlon members get priority access to information about store news and events, as well as an extended return policy on all purchases. By donating proceeds from member purchases, Decathlon Canada is uniting its members as a group committed to sharing the benefits of sport with others in their local communities.

With more than 1,700 stores in over 60 countries around the world, Decathlon is a world-renowned brand that designs, manufactures, tests, and sells apparel and equipment for over 65 different sports. Decathlon teams provide a complete sports experience through in-store gyms, product test areas, sports classes, training apps and physical and virtual activities for the community. Currently, there are 10 Decathlon stores across Canada, with more slated to open soon.

To participate in this wonderful initiative shop at the Ottawa Decathlon (1055 St. Laurent Blvd) this Black Friday, November 26.